Shari's

We started out looking to answer a simple question: how good are Shari's holiday specials?

Just how delicious are Shari's holiday specials?

But we needed more proof. We needed to ask a professional. We needed to ask an expert. We needed to ask Dale.

We wanted to know just how good Shari's holiday specials really are. So we brought in Dale.

Dale was like a Shari's dinner–people just couldn't get enough. Facts began to trickle through on DaleLikesTheTaste.com.

Dale+Likes+the+taste+landing+page-2.png

On the site, customers were served the following video:

Who is Dale?

The further curious could follow up on Dale's personal Facebook page.

Finally, I coded a Google Assistant app that allows people to learn more about Shari's and the man himself. You can check it out on your Android device–just tell Google Assistant "Dale likes the taste."

I also had the opportunity to write some print ads for All-You-Can-Eat Pancakes, which ended up being a ton of fun.